Sometimes you have to ask yourself “who do they think they’re fooling?”
I’m talking about the Fairfax automotive site drive.com.au. They have an associated TV show called, predictably, drive TV. The format of the show is basically cloned from the UK’s Top Gear, but with non-charismatic hosts. There’s even an equivalent of The Stig called, I forget, the Spig or the Smig or something. Just sad, really.
It’s not like you can’t see the real Stig on bittorrent, UK-TV on the cable channels, or even — bless ‘em — SBS. Still, maybe the drive TV producers licensed the format from Top Gear. Hey, it’s possible.
But here is a case that seems to be just blatant plagiarism. It’s dated 13 April 2006, and the headline is “Updated Mini Cooper spotted”. Perhaps they meant to continue with “… on someone else’s website”.
On the video clip they claim to have “exclusive spy footage” and “first images” of the new MINI. Unfortunately the footage has been copied wholesale, and without accreditation, from a January 2006 item on Auto Express (coincidentally, another UK site).
What do you reckon? Report them to Media Watch?